Think back one-year. Nice Ride launched its 65-station system in downtown Minneapolis. People wondered about who would ride the bikes, whether vandalism or accidents would undermine the program in a U.S. city, and how the pricing system would work for Minnesotans. A year later, we're proud to answer those questions and report on the success of the program.
Who will ride the bikes? Everybody.More than 100,000 trips were taken on Nice Ride bikes in just five operational months in 2010. Since we put the stations back on the streets in early April 2011, more than 37,000 trips have been taken. And the pace is heating up. Almost 3,000 trips were taken last week-end alone. Last year, riders were people between the ages of 16-75, from all over the United States and even from several foreign countries! Most of last year's trips were taken by 24-hour subscribers but usage has shifted. Our subscriber base has more than doubled from 1,300 in December 2010 to 3,200 today. That means more people are incorporating Nice Ride into their everyday lives - to shop, to get to work, to meet friends for a meal, and to get to great destinations in the Twin Cities.Click to continue reading ....
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